In the quote below Srila Prabhupada says " Why we are neglecting (bhava)? It is suicidal.

So this bhava, the ecstatic stage of devotional service, one has to reach. That is the perfection, or that, the priority stage of love of Godhead.

So these things are recommended. Krsna is personally explaining. Why should we not take advantage of these things? Why we are neglecting? It is suicidal. The Supreme Personality of Godhead is personally instructing how to become Krsna conscious, how to become perfect in Krsna consciousness, and then, tyaktva deham punar janma [Bg. 4.9], then you can go back to home, back to Godhead. Why we should not take advantage of this opportunity? This is not very good. We should take advantage. We have got this human form of body. We have got intelligence. And the statement and explanation is being given by the Supreme Personality of Godhead personally. Why we should not take advantage? This is suicidal policy. Thank you very much. Hare Krsna. (end)

>>> Ref. VedaBase => Bhagavad-gita 4.28 -- Bombay, April 17, 1974